Takeya Rebranding Project
Concept
The scope of this project included an overhaul of the brand’s main and secondary logos. The logo was specifically designed to be displayed on the waterbottles themselves, which is one of the company’s main
trademarks. A new brand system was also designed, as well as product mockups and a stylescape.
Vision
The main vision of this rebranding assignment was to emphasize Takeya’s commitment to both encouraging active lifestyles and supporting environmentally friendly decisions. Through the new
design choices, the aim was to embrace organic movement, in both nature and the human body. The visual tone I aimed for was something that was colorful, sleek, and sturdy.
Significance
Most, if not all, of the steps taken during this process will be repeated when working with professional clients. This project shows that I already have experience in this process, allowing me to present my designs with more confidence.
